Savvy Agents Use Call Capture Marketing
For years, savvy real estate professionals have been using toll-free numbers to leverage their prospecting time and generate leads. How do they do it? They position themselves as information providers using a toll-free number to provide callers with free, 24-hour information. The information can be just about anything of value to buyers and sellers. For example, a savvy agent might try to attract sellers by offering free recorded information such as, “10 Things You Must Know Before Selling” or attract buyers with information like “5 Tips to Get into the House of Your Dreams”. They place an ad in their local paper advertising, “Call 800-888-8888 x100 for a FREE Report”. Interested prospects can call 24/7 to hear the pre-recorded information that is already professionally recorded on the toll-free number system. People now call in at their convenience, no pushy sales person to talk to, and at the same time, the agent is capturing the caller’s telephone number. Toll-free numbers come with ANI (Automatic Number Identification) which captures every caller’s telephone number, even if the caller has Caller ID blocking enabled. Advanced toll-free service providers allow agents to run call reports to view call activity as well as the numbers captured. This enables agents to generate hot and current prospecting lists so they can follow up with the prospective buyers and/or sellers.
Our RealtyOne800™ AdTrakker call capture service takes the automated lead generation concept to the next level. The AdTrakker call capture service comes standard with a unique toll-free number, ANI call capture, daily and weekly call reports, voice mail, email message delivery, Web interface, follow-me live call forwarding, 100 extensions for your property listings, marketing library and more for just $24.95 per month + toll-free usage. Toll free usage rates are just 6.9 cents per minute and go as low as 4.5 cents with bulk minute plans.
Our RealtyOne800™ AdTrakker service also comes with a 30-day 100% satisfaction guarantee. Try the service for 30 days and if you’re not completely satisified, you can get refund.
For more information, visit our features page.
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