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5 Key Benefits of Using a Call Capture Marketing System

By Tim Paulino  -  January 15, 2007

Many times I find that real estate professionals who contact us have heard of call capture marketing, but may not be aware of all the key benefits that a call capture system provides. With that, I would like to share with you 5 key benefits that our RealtyOne800™ AdTrakker call capture service provides;

(1) Lead Generation
Toll free numbers offer a unique call capture technology allowing you to generate leads automatically 24 hours a day, 7 days a week. The RealtyOne800™ AdTrakker call capture service records every caller’s telephone number that comes into your system, thus turning every call into an actionable lead. Leads can be accessed online in call reports or even emailed directly to you. A reverse lookup can even be done to match a caller’s name and address to the phone number that was captured.

(2) 24/7 Recorded Information
Attract more callers by providing a service that allows prospects to get free recorded information on your listings and other advertisements 24/7. This powerful automation allows you to get information into your customers and prospects hands right away at any time of the day or night.

(3) Automated Listing Tool
An automated telephone system gives you a competitive advantage over other agents in the field. Before going to your next listing presentation, record the information about the home and load a fax-back document onto one of your RealtyOne800™ AdTrakker extensions. When meeting with the sellers, demonstrate the power of your technology by asking them to call your toll-free number, accessing the extension associated with their listing. They’ll be instantly impressed that you’ve got 24/7 available information on their home. And, when your cell phone or pager instantly goes off notifying you that someone (whose contact information is instantly available) is calling about their home, they’re sure to give you the listing.

(4) Advertising Tracking
Tired of pouring your hard-earned advertising dollars into guessing which advertising method is working the best? Why guess? Know what works! The RealtyOne800™ AdTrakker service allows you to track all of your advertising by assigning a different extension to each advertising medium. Your RealtyOne800™ AdTrakker system will then send you detailed statistics on a daily, weekly, and monthly basis allowing you to see which advertising medium is working best.

(5) Marketing Library
New technology can have a large learning curve and be quite intimidating to figure out. This is why it is paramount to go with a service that has the resources to help you get started fast and easy. Each RealtyOne800™ AdTrakker system comes with a 115+ page marketing manual written by Brian Rodgers, one of the most popular real estate trainers in the US, and one of the first ever in the industry to use a call capture system. Brian will walk you through several proven strategies including using the system with buyers, sellers, expireds, fsbo’s, and more. Not only do we introduce the strategies, we also provide a complete marketing toolkit filled with all the supporting advertising materials that you can customize for your business.

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