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Call Capture Finds It’s Place In The Mortgage Industry

By Brandi Cummings  -  January 24, 2007

Relationships in business can mean the difference between success and failure.  In business, many times it is Who you know and not What you know.   Take for example the relationships between mortgage brokers and real estate agents.  If a mortgage broker builds a strong relationship with an agent, someone who will refer business their way, they can double their leads over their competitor simply by knowing that agent.  However, how does a mortgage broker suggest that relationship with an agent and once they have it, ensure loyalty?  Up until now, that could be complicated.  But, with a new twist on some tried and true technology, it is now becoming easier.

For years now, real estate agents have been reaping the benefits of toll free number call capture systems.  Savvy agents have been using these toll free number call capture systems to generate more leads, get more listings and make more sales.  The agents use their toll free numbers on sign riders for 24/7 information about their properties as well as offer 24/7 recorded expert information on buying and selling homes.  Each call that comes in is a captured, qualified lead.  These original systems were designed for just one real estate agent.  However, now some call capture system providers have released new technology that allows for an unlimited number of real estate agents to use 1 system.  Here is where mortgage brokers are seeing a great opportunity to forge relationships with the real estate agents in their area, and at the same time take advantage of the call capture technology for their own leads.

Here is how it works.  A mortgage broker purchases a multiple-user call capture system and starts using it themselves.  First they place ads offering free, 24/7 recorded information that people looking to finance a home will be interested in.  An example of such an ad might read, “Don’t make one of these mistakes!  Call for our free report on the 9 Most Common Mistakes People Make When Obtaining A Mortgage”.  Now when someone calls in to receive the report, the mortgage broker has captured a qualified lead for themselves.  The next step the mortgage broker takes is approaching real estate agents in their area and offering the use of their call capture system as well.  Real estate agents already know the value of these call capture systems so when a mortgage broker approaches them and suggests that it can be mutually beneficial for them to share a call capture system, it’s a no-brainer for the agent.  It is a win-win situation.  The real estate agent gets a call capture system to increase their productivity, leads and bottom line and the mortgage broker gets all of those benefits as well, plus has now forged a strong working relationship with the real estate agent.  Because the mortgage broker owns the system, they retain full administrative control and have access to all statistics and reporting in the system.

The mortgage and real estate industries are getting more and more competitive every day.  It is no wonder brokers are looking for new ways to keep a competitive edge over other lenders in their area.  The multiple user call capture systems are one of the newest ways mortgage brokers are forging reciprocal relationships with real estate agents and increasing their lead generation in this competitive market.  After all, in business, many times it is Who you know that is going to give you the edge.

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