Who’s using the AdTrakker MULTI?
One of the more common questions I’m asked is “who uses the AdTrakker MULTI system?” The short answer is mortgage brokers or broker/owners of real estate offices. In a nutshell, the AdTrakker MULTI is designed for those who want to consolidate multiple users into one convenient system. To expand on this a bit more, I would like to break down how each broker might use our service to benefit their particular business.
Mortgage Brokers
Mortgage Brokers are most often buying the system for real estate agents. The service allows mortgage professionals and real estate professionals an easy, fast, and inexpensive way to generate leads at the same time. Mortgage professionals often work hand in hand with real estate professionals. After all, anyone buying or selling a home is often also in the market for a home mortgage. A list of real estate agents is easy to access. Mortgage professionals can develop good will with real estate professionals by providing them with a system that is vital to their success, an effective, state-of-the-art lead generation solution that will turn their callers into buyers and each call into an actionable lead. Our AdTrakkerMULTI system allows the real estate professional and mortgage professional to capture these leads simultaneously.
Broker/Owners of Real Estate Offices
Brokers are often using the system to maintain and manage all office leads as well as leads generated by their agents. The AdTrakker MULTI technology is also an excellent recruiting tool. Providing lead generation technology gives brokers a one up for attracting new agents.
Tony Geraci, Broker of Century 21 HomeStar in Ohio, said, “In the last year my office has quadrupled, due in large part to my AdTrakker MULTI system. My AdTrakker MULTI system allows me to ensure that all leads coming in to my agents, as well as through my office, are being followed up on. There are too many agents that work this business part time, and if one agent doesn’t want to follow up on a lead, another agent is always willing, ensuring that no business is ever left untouched.”
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