Looking for a way to stay hot in a market that’s cooling off? Mortgage brokers can create relationships with FSBO’s by placing a sign on the FSBO’s property that provides free 24 hour recorded information about that property. The mortgage broker can provide information about getting prequalified.Mortgage brokers are offering the use of the RealtyOne800 AdTrakker system for free to FSBO’s. Brokers are letting FSBO’S know that they are not interested in a commission, only the ability to inform interested parties about the property and an opportunity to get prequalified or learn about financing options. Its a win-win situation allowing the mortgage broker and the FSBO a way to capture qualified leads. On average a FSBO home gets 25-50 inquiries, while only one buyer will end up purchasing the home, there is still the potential for 25-50 buyers that will be in need of financing.
You can be a source of unlimited marketing support to the FSBO. Tell them about the call capture technology that is used to capture every phone number that dials the toll free number. With the 100 listing extensions available with the AdTrakker system, you are not limited to how many FSBO’s you can work with. The Marketing Toolkit for Mortgage Professionals has some great letter systems to help you break the ice and get started with FSBO’s in your area.