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Looking for Sellers?

By Brandi Cummings  -  March 1, 2007

One of the most undervalued resources to capture prospective sellers are Homes magazines.  Surprisingly, 21% of people picking up Homes magazines are people thinking about selling their home.  In a survey done by NAR, one of the top 3 concerns of sellers is, “How is the agent going to advertise my home?”  Being empowered with this information now gives a savvy agent 2 ways to capture leads in a Homes magazine.  The standard ads, with your toll free call capture number listed with the picture of your property designed to attract buyers, and now a totally different ad to attract sellers.  With your ad, you will want to offer something of value, free of charge, with the freedom to call at their convenience, with the knowledge that they won’t have to talk to a pushy salesman.  Phew!  Sound like a lot to accomplish?  It is a lot easier than it sounds when you break it down.  Something of value - A pamphlet that shares the “10 Things You Need To Know Before Selling Your Home”; Free of charge - A toll free number so the caller does not have to pay for the call; Calling at their convenience - Available 24 hours a day; No pushy salesman - Recorded information.  Here is a sample.  “Thinking About Selling?  Call for free, 24/7, recorded information on “10 Things You Need To Know Before Selling Your Home” at 800-888-8888 ext. 100.”  Don’t miss out on any opportunity to take advantage of the lead generating power of your call capture system.

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