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Provoking Your Prospects Through Listing Recordings

By Brandi Cummings  -  April 1, 2007

The more intriguing you make the property listing recording on your 800 call capture line sound, the more times that potential buyer is going to press 7 to speak to you.  Too many times agents record their property listings like they are reading ingredients from the back of a cereal box.  “This two-story home has 3 bedrooms, 2 baths with a 2 car garage.  It is located on a cul de sac. Blah, blah, blah.”  Of course you have to include the details of the home, people want to know them.  But if you don’t sound excited about the house, they won’t be either.  Throw some spice into the recording.  “This beautiful 2 story home has 3 spacious bedrooms, 2 baths and his and hers parking spaces in the 2 car garage.  Situated on a private cul de sac, this home promises quiet evenings and is in a great location for kids to play safely in the front yard.”  Once you have spiced up the details that you are going to give them, hint at what you are not telling them.  “Houses in this neighborhood are going fast.  To find out why people are scrambling to get in, press 7 now.”  People are curious by nature.  A little spark is usually all it takes to provoke them to go the rest of the way.  Of course, once they have taken the next step forward, you better have something for them.  Otherwise your prospect will feel duped and they will not be inclined to have a conversation with you, much less do business.  And rightfully so.  Now after reading this some agents might be inclined to go out and have their call capture line listings professionally recorded.  Not so fast.  Studies show that when the voice a prospect hears on the recording matches the voice that answers the phone, they are much more likely to do business with them.  So clear your throat, let out a few do-re-mi’s for warm up and start recording.

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