Staying Hot In A Market That Is Cooling Off, Again
A friend told me a story recently about an acquaintance of hers who had always wanted to become a real estate agent. During the most recent home buying and selling craze here in Southern California he decided to go ahead and take the leap, quit his lucrative job with benefits, and become a real estate agent. He did well. Now the market is cooling off and he is suddenly taking a $5,000 a month pay cut and he doesn’t know what to do.
This is the most important time in the career of any new real estate agent. This is the point when many will cut their losses and go back to their 9 to 5, and some will stay the course to reach the upswing of the market on the other side. So how will those that stick around stay hot in a market that is cooling off? Leads, leads, leads. The key to staying busy regardless of what the market is doing is to generate leads.
When the market cools down, it does not mean that there is no one out there looking to buy or sell homes, it simply means that there are less of them. Bring them to you by offering them what they want. Most people looking to buy or sell want, and need, information and assistance. By becoming an expert and offering them just that, you will generate more leads than you know what to do with. You start by placing ads offering free reports such as “11 Tips To Sell Your Home For Top Dollar” or “Getting Your House Ready To Sell”. To receive the free reports, interested parties call into your toll free call capture hotline and you have turned that interested party into a lead. You will capture their phone number, you will know if they are looking to buy or sell by which report they ask for, and you can also capture their name and address.
The Power Leads Marketing Toolkit that comes with every RealtyOne800® Adtrakker call capture system is loaded with proven, ready to use, and easily customizable templates for ads, reports, consumer e-books, postcards and more. It even tells you exactly how to follow up with the leads generated. It will take you step by step from what to say when you call them to how to implement an automated follow up system. Even the real estate market is subject to the physical laws of gravity. You can guarantee that what goes up, must come down. Whether you are an agent working in Southern California and are experiencing this first hand as we speak, or are located elsewhere in North America and are working a currently hot market, you know this to be true. The only question is, how will you stay hot in a market that is cooling off?
Got something to say?
Recent News
- Telecentrex To Help Showcase FreedomIQ at Channel Partners Boston
- Telecentrex and GameQuestDirect Team Up to Serve Gamers
- Telecentrex Helps Conservation International Save The Planet
- Small Businesses Get Free Help with Internet Marketing
- Online Merchants Now Have New Weapon To Help Reduce Fraud
Most Read...
- Phone Verification Cancels Craigslist Boycott
- 7 Questions You Must Ask Your Virtual Phone Service Provider
- Craigslist Deploys Phone Verification
- A Telework Program For Your Small Business: The Why And The How
- 8 Ways To Develop Trust Online
- Duplicate And Automate Your Way To A More Productive Downline
- eBusiness Launch: Tips To Get You Started
- Home Sweet Home Office
- Get Out Of Your Own Way To Increase Your PPC Conversions
- Is Your Phone System Killing Your Image?