Turning Trash Into Leads
One marketing tool that I find is not utilized to its fullest by real estate agents is their business card. Yes, they are always willing to give it out to everyone they meet, but how many leads are they actually generating from it? How long is your business card kept by that prospect before it ends up in the trash? By giving that business card some value, you can lengthen its lifespan and increase its lead generating abilities.
Here is how to turn what would normally be trash into a lead…
On the back of your business card print a small ad that offers your exclusive special report, available 24/7, on your call capture hotline. Make sure you let them know about the report when you give the card to them to. Just like with your other ads, you will capture the name, address, and phone number of your callers and generate leads from what would otherwise have been trash.
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