Don’t Gamble With Your Advertising Dollars
Probably the most obvious reason for using a RealtyOne800® Adtrakker call capture hotline is the lead generation. When asked, that is the number one benefit that our customers rave about. Hand in hand with lead generation is another benefit that makes our call capture systems a must have for savvy agents and that is the ability to track advertising effectiveness.
If you are like most real estate agents, you have a number of different marketing pieces out there that produce varying results. But can you track those results? Can you say with certainty which of your marketing pieces, in which magazine or newpaper, with which ad copy pulls in the most qualified leads? If you could track your advertising and say with certainty which of your ads was the most successful and which ones weren’t pulling their weight, you could streamline your marketing and get maximum results for your money.
Here’s how you track your advertising …
With each RealtyOne800® Adtrakker system, you get 100 unique ad tracking extensions that are mirrored 4 times. So say you have a listing on 123 Maple. You are going to advertise that listing in a magazine, on your listing website, with a yard sign, on fliers, and in the newspaper. Assign that particular property extension 101 and make your inviting and exciting recording about the property in that extension. That recording will then automatically be put in extension 201, 301, 401, and 501. Now you can assign each of your ads a different extension and have the same recording played for each. So as the calls come in, you will know exactly which ad is pulling the most leads.
(Make sure to use this same technique when offering your free reports in the newspapers, with postcards, online, etc.)
Don’t gamble with your advertising dollars. Find out what is working and get the maximum results for your money.
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