Online ID Theft On The Decline?
According to a Mintel Comperemedia survey, 37% of consumers state that they are more concerned now about online security than they were 5 years ago. They also suggest that online identity theft is actually on the decline and that most theft that still occurs is through email fraud and other low tech means. So if that is the case, why are consumers increasingly concerned about providing sensitive information online?
Most consumers know very little about what goes on behind the scenes of the websites they visit. To many, the Internet is one big mysterious maze of images and words arranged by the wizards behind the curtain. They are also subject to the horror stories they hear from the media, friends and family about people having their entire bank accounts stripped by a 12 year kid in Nigeria. So because they don’t really know how the Internet works and what they hear is usually not good, they are fearful of doing business online. So for companies that are doing e-commerce their job is to put them at ease.
This can be done by showing them all the steps you are taking to protect them. Make sure that you are displaying the logo of your information security provider, such as McAfee, prominently on your page. Tell your customers outright what steps you take to protect them from threats while doing business on your site. Use fraud protection that makes them feel in control such as televerification. That way they can participate in their own security by providing a telephone number that can be verified only by them. Also, share with them any fraud protection that you use to protect yourself from fraudulent charges from stolen credit cards. This will show your customers that you are serious about stopping fraud from all angles and increase their confidence in doing business with you.
If you are a company doing e-commerce, you have to make it your responsibility to educate your customers on the security and safety of doing business with you online. If you do it in a way that they can understand - with simple terms, graphics, logos, and easy to use fraud protection measures - you will increase customer confidence and your bottom line.
FREE WHITE PAPER: Reduce Fraud: Stop Fraudsters Before They Strike
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