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Generate Real Estate Leads While Helping Consumers

By Brandi Cummings  -  October 23, 2008

Now more than ever consumers in the market to buy or sell a home are looking for help in how to go about doing that.  Many homeowners are on the verge of foreclosure while others may be looking to take advantage of the low housing costs to upgrade or add to their property.  The top priority in these consumer’s minds is to make sure they are making informed decisions that won’t come back to bite them later on.

At the same time, it is becoming increasingly difficult for real estate agents to generate the leads they need in this depressed market.  When you combine the 2 problems - the consumer’s need for information and the agent’s need for leads - you will find a solution that benefits both parties.


 
Just a few short years ago, consumers needed to consult with a real estate agent to get information about houses for sale, pricing, neighborhood and surrounding community features, how to choose the right mortgage, etc.  Today, consumers look on the web.  So as an agent, it would make sense to ensure that you are source for the information they seek and that you can be found where they are looking.  Helping consumers by becoming an information provider is a win-win situation for the consumer and the real estate agent.  Here are just 3 of the benefits of becoming an information provider in this tough economy:

  1. Positioning yourself as an information provider is a great way to generate leads.  Agents can generate leads by offering free reports through a toll free call capture system.  This way when consumers call in to receive your reports you are able to capture crucial information needed to start developing that lead into a client.  You will be able to capture their name, address, telephone number and know what they are in the market for based on the report requested.
  2. As an information provider, you can begin to build rapport and trust until the consumer is ready to take action.  Many consumers in the information gathering phase will not be ready to act right away.  By putting yourself in front of them early in the decision making process, you can start to build a relationship with them.  Then when they are ready to make their move, you will be top of mind.
  3. An informed client is one that already knows what they want.  As real estate agents know, a client that already knows what they want is much easier to work with than one that has no idea what they are looking for.  Keeping them informed and up to date on properties available, options for financing, ideas for how to get their house sold fast, etc, will cut down on the time from contract to close.

The current state of the real estate market is tough on both consumers and agents.  Real estate agents are in a position where they can reach out to consumers and offer a helping hand.  With their knowledge and expertise they can help consumers make informed decisions while helping themselves weather this real estate recession.

Learn more about becoming an information provider using a call capture system at RealtyOne800.com.

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Reader Comments

Real Estate Agent says...October 24th, 2008

With a coordinated phone and online marketing plan for lead generation, real estate agents guarantee that they can capture leads of varying age groups and comfort with the internet. Some people still prefer the telephone, especially if they are “active adults” looking to find a retirement home, for example. Great ideas for phone lead generation.


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