Call capture hotlines have been around for many years now. Real estate agents are using them to generate leads, increase conversions, track and test their advertising campaigns,... Continue »
The definition of insanity is doing the same thing over and over again and expecting different results. Many of us have heard this saying before but, I wonder how many of us... Continue »
Lately it seems that the one constant thing in the real estate market is change. Real estate agents have to adapt to the influence of the Internet and how it affects the way... Continue »
The number of real estate agents using call capture systems continues to grow. Agents are seeing the benefits of its power to generate leads, track their advertising, and increase... Continue »
When it comes down to it, a real estate agent is in the relationship business. Buying or selling a home is an emotional thing. It can be a happy occasion, a sad occasion or... Continue »
According to the 2006 National Association of REALTORS® Profile of Homebuyers and Sellers, homebuyers are using a number of different sources when looking for information about... Continue »
Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything... Continue »
“The sky is falling! The sky is falling!” This is what many agents felt when people started looking on the Internet for their next home. “The end is near!” ... Continue »
When most people first become real estate agents they are probably not thinking about how they are going to get out of the business. They are thinking about how much money they... Continue »
Would you trust a financial advisor that was not able to track your investments and tell you which ones were doing well and which ones should be reconsidered? I bet you wouldn’t. ... Continue »
Time management is one of the greatest challenges busy real estate professionals share regardless of the size of their business, its location or the number of people employed in... Continue »
In today’s world, it’s uncommon for a business to be successful without a website. That goes for any business whether you buy, sell, service, manufacture or even trade. ... Continue »
You don’t have to be a rocket scientist to know that call capture hotlines work. They are a major weapon in the arsenals of the most successful real estate agents in the... Continue »
Relationships in business can mean the difference between success and failure. In business, many times it is Who you know and not What you know. Take for example the relationships... Continue »
If a real estate agent has an 800 call capture system, and is only using the toll free number on sign riders and in ads, they are wasting money and missing enormous numbers of... Continue »