Real Estate Call Capture Brings Buyers And Sellers To You

By Brandi Armstrong

Call capture is a unique telecommunications technology that helps real estate agents to acquire new leads. With this service, real estate agents are assigned a toll free 800 number that customers can use to reach them at any time. However, this is no ordinary 800 number; it works to bring buyers and sellers to you.

For instance, real estate agents could post their personal toll free 800 number on the ‘For Sale’ sign for any given property they’ve put on the market. When an interested buyer drives by and stops to call the number posted, he or she will be presented with the information about that particular property.

Following this audio tour, the prospective buyer can either talk to the agent, or leave a voicemail to be contacted later. Alternatively, that interested buyer can ask to have the property’s specs faxed to them or dial an extension to receive information on another available property.

If the prospective buyers elect to speak to you right when they call, and you happen to be busy with another client, you can forward the call to your voicemail and follow up with them later when you can effectively take the time to follow up with this hot lead.

But the real genius of this system is the “capture.” If a customer calls the 800 number and dials the agent’s extension, but takes no further steps to pursue the property, the call capture technology will save the caller’s phone number as well as the extension dialed. The technology then emails, or even text messages, the agent the date and time of the call along with the prospective buyer’s valuable information.

A  real estate call capture system can be both a lucrative money maker and an efficient time saver. As an agent, all you have to do is record introductory information about your listings, and then load brochures for each house into the system. After that, a lot of the leg work that you would normally be doing is taken over by the call capture system. Consumers see a property that they like, they’re interested, they call, the system gives them information, and then prompts you to follow up.

The call capture system also gives the option of several “mirrored” extensions for every property. So, the home’s ‘For Sale’ sign can provide consumers with one extension, while your newspaper ad and your website will tell them two more. With a number of extensions for the same property, you can advertise it in several different ways. In order to see which advertising formats are generating the most leads, simply run reports through the online control panel.  From here, you can decide which ad campaigns deserve the bulk of your energy and advertising dollars.

Even with this new system boosting your business, you may want to hold on to the older ways of advertising. But bear in mind that you could do away with installing and constantly refilling those brochure boxes in front of every house.  Cut back on your paper costs and on your carbon footprint.

Call capture technology functions to increase a seller’s confidence in you when you show them how you will use it to help sell their home. Demonstrating the technology during a listing presentation helps to reassure sellers that any call that a buyer makes can put them directly in touch with you, ready to start the selling process immediately.

Call capture has many tools to help you market effectively.  The audio tours, call capture, call forwarding and ad tracking all work together to bring both buyers and sellers to you and enhance your real estate business.

Learn more by visting RealtyOne800.com.